Why Study a BSc in Marketing?

If you’re considering studying marketing at university, it can be useful to know what employers are looking for. This will help you decide if a BSc in Marketing is right for you and help you get the most out of your degree when it comes to applying for jobs or completing work experience placements. In this guide, we’ll take a look at some of the reasons why companies value graduates who have studied marketing. We’ll also show you how studying marketing could benefit your career prospects and explain how this degree could give you an edge over other candidates competing for jobs in this competitive industry.

It’s a fast-growing field.

Marketing is a fast-growing field. There are many specialties within marketing, and it’s a diverse industry that offers opportunities for both large companies and small businesses. Marketing professionals work across sectors, from retail to healthcare, meaning that they can find jobs all over the world.

Marketing careers are also good choices for people who like working with others as part of a team; since most businesses rely on marketing teams rather than one person alone, this means you’ll get plenty of support from your colleagues if something goes wrong or needs changing throughout your career.

There are lots of jobs out there.

The job market for marketing graduates is strong.

There are lots of jobs out there, and you can choose from a wide range of specialties, whether it’s advertising, public relations, or brand management that interests you most. As a business student at UCLan, you’ll have the opportunity to gain hands-on experience by working on projects for real-world clients while studying towards your degree, meaning that when it comes time to look for work after graduation, you’ll have plenty of options open up before your eyes! You’ll also earn while learning thanks to our generous bursary scheme, which covers tuition fees as well as providing financial support towards accommodation costs throughout your degree program.

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You’ll learn valuable skills.

  • You’ll learn how to think strategically.
  • You’ll learn how to use data and analytics in your decision-making process.
  • You’ll gain experience planning and managing projects from start to finish.
  • You’ll develop an understanding of how teams work together effectively as well as how you can contribute as an individual team member or leader.
  • And finally, you’ll learn how to write effectively by completing assignments throughout your degree program that require effective communication skills, whether it be writing essays, reports, or presentations.

You can choose from a wide range of specialties.

You can choose from a wide range of specialties. These include brand management, consumer behavior, digital marketing and analytics, sales and marketing management, and more.

You’ll get to earn while you learn.

You’ll get to earn while you learn.

  • You can do a part-time job while studying.
  • You can get a work placement during your degree.
  • You can do an internship and gain valuable experience in your chosen field before graduating, which is sure to impress employers when it comes time for interviews!

You’ll have a diverse degree.

If you’re interested in marketing, a BSc in Marketing will give you an all-around understanding of the industry. You’ll study a wide range of topics, including advertising, public relations, and communications. This means that when it comes to choosing a career path after university, there are many options available to you.

You could specialize in one area of marketing, such as digital or social media management, brand management, advertising, or product development, or perhaps even combine two or more areas into one career path!

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Studying marketing at university can give you an edge in the job market and help you achieve your career goals.

Studying marketing at university can give you an edge in the job market and help you achieve your career goals.

  • There are lots of jobs out there. According to the British Marketing Association, there are more than 200,000 marketing professionals working in the UK alone. This figure is expected to rise by 8% by 2022.
  • You’ll learn valuable skills: The course will teach you how businesses use research, data analysis, and strategy to reach their customers effectively—vital skills for any aspiring entrepreneur or manager. In addition, many employers look for graduates who have studied abroad, so studying abroad could also be beneficial when applying for jobs with international companies (or even if you want to work abroad after graduation).
  • You can choose from a wide range of specialties: Alongside traditional areas such as advertising and sales promotion, there are also newer specialties, including social media management, which may appeal more to you if this type of activity interests you more than other aspects associated with marketing work such as copywriting, etcetera.


Marketing is a dynamic field that offers a wide range of specialties and opportunities for those who want to make their mark on the world. It’s also one of the most lucrative professions, with salaries for graduates averaging at least £40,000 per year (and rising). If this sounds like what you’re looking for, then why not consider studying marketing at university?

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